As a 20 year veteran of this real estate industry, we hoped the "tricky" market would cleanse the industry of the "gold diggers" ( people who got their real estate license for an easy buck)    Well, it has done that, but now the difficulty is dealing with the banks.

 

Foreclosures and Short Sales make up over 50% of the sales transactions in California.  Consumers experience is the real estate is again getting tarnished with knowledgeable players- banks.  It is what it is... but it is frustrating for all.

 and maybe a sale....

 

It kills me to see many homes being marketed through multiple listing services ( MLS), and many other internet sites and there is no picture!!!  Common on  Fellow agents...make it a personal standard to have a minimum of 10 photos upon posting to the MLS.  The public deserve better and your industry deserves better.

When will the Real Estate Industry figure it out?  To earn customer loyalty, customers must be considered first.  This may sound basic, but in general that concept is missed by many real estate agents and companies. 
As a consumer how can you tell if a Realtor or real estate company gets it?  At first blush,  use this as a test...Does the agent have a their face on everything?  Do they display their mug larger than life on vans, billboards, bus benches, ads?  Do they brag about how many millions of dollars of real estate they have sold...  Claim to be number one of the world?  I have even seen a airplane fly a banner with the agents hype!!  What is the BIGGEST, loudest,  ego maniacal strategy you have seen?