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When will the Real Estate Industry figure it out?

Posted on February 16, 2008
When will the Real Estate Industry figure it out?  To earn customer loyalty, customers must be considered first.  This may sound basic, but in general that concept is missed by many real estate agents and companies. 
As a consumer how can you tell if a Realtor or real estate company gets it?  At first blush,  use this as a test...Does the agent have a their face on everything?  Do they display their mug larger than life on vans, billboards, bus benches, ads?  Do they brag about how many millions of dollars of real estate they have sold...  Claim to be number one of the world?  I have even seen a airplane fly a banner with the agents hype!!  What is the BIGGEST, loudest,  ego maniacal strategy you have seen?

Comments Posted on "When will the Real Estate Industry figure it out?"
1 Becki
Posted June 2, 2009 4:51 PM

I used to always see this agent named "Becky" on a city bench with a bigger than life picture of herself. I only really got to thinking about it because I rarely meet people with my own name. I've always felt that was a little strange, even tacky. "Is this really how people find their agents?" I thought. If it's just a matter of getting your face out there, why not just print t-shirts and hand them out or better yet, set up your desk up outside on a busy street? On the other hand, what IS the best way without looking cheesy or cheapening your image, especially as a new agent with little or no reputation?

2 Tanya
Posted February 21, 2008 4:18 PM

Large face on the side of a moving van. Very scary!

3 Sue
Posted February 20, 2008 1:13 PM

The most maniacal strategy that I have been witness to is the sign or advertisement that state the agent is the "area specialist." Did I get a vote? Who made that decision. Just because an agent says he is the "area specialist" does not make it so.

4 Sue
Posted February 20, 2008 1:10 PM

One of the most blatant, maniacal strategy that I get to this day is the agent is the "area specialist." Who made that agent the "area specialist." Did I get a vote? Just becuase an agent says it's so does not make it so?

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